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TOUCHWOOD CREATIVE Contract as Penn Mutual's Exclusive Destination Photographer

CASE STUDY

Role: Lead Photographer

Duration: 5 Years

CHALLENGE

Penn Mutual, a Fortune 500-level financial services company, needed a trusted photography partner to document their annual 1-2 week national conference. With thousands of attendees and high-profile executives, they required impeccable quality, fast turnaround, and leadership over contracted creative teams. Touchwood Creative brought me on as their lead photographer. 

 

PROCESS

 

  • Exclusive Photographer: Served as Penn Mutual’s exclusive destination photographer for 5 years under Touchwood Creative.

  • Creative Direction: Led the entire event photo documentation process — developing the shot lists, style, and narrative approach for daily coverage.

  • High-Pressure Execution: Photographed hundreds of images daily, then fully edited and delivered them by 6 AM the following morning for executive presentations, recaps, and marketing use.

  • Team Leadership: Managed and coordinated local photographers and videographers at each destination, ensuring creative consistency despite different working styles.

  • Event Scale: Covered a wide range of content — from large keynote addresses and black-tie galas to intimate breakout sessions, candid networking, and brand activations.

 

RESULTS

 

  • Successfully delivered 5 years of high-pressure conference coverage, building long-term trust with Penn Mutual.

  • Produced thousands of edited images overnight during each event, consistently meeting impossible deadlines without compromising quality.

  • Helped Penn Mutual document, promote, and elevate multi-million-dollar events that reinforced their prestige and corporate excellence.

  • Built Trust among Touchwood Creative and the Client.
  • Demonstrated the ability to lead teams of creatives, direct talent, and manage production logistics across multiple destinations.

  • Secured one of the most competitive and high-profile contracts in corporate photography, with Penn Mutual renewing the partnership year after year.

 

 

Prep & Planning

Event Layout & Stage Design Plan — Coordinated seating, staging, and backstage flow to maximize both experience and production efficiency.

SAMPLES BELOW BELONG TO TOUCHWOOD CREATIVE. Theses samples serve as a visual of event execution.

Behind the Scenes

Scouting Locations for Farewell Reception

San Juan, Puerto Rico 2023

Team Photo

Lake Tahoe 2022

Behind the scenes

San Juan, Puerto Rico 2023

DUE TO CLIENT PRIVACY, EVENT SAMPLES ARE NOT AVAILABLE

Phone: 505.818.3145
Evalani@Twotidesstudio.com
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  • HOME
  • CASE STUDIES
  • RESUME
  • ABOUT
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  • PHOTOGRAPHY INFO
  • ART PORTFOLIO