Role: Lead Photographer
Duration: 5 Years
CHALLENGE
Penn Mutual, a Fortune 500-level financial services company, needed a trusted photography partner to document their annual 1-2 week national conference. With thousands of attendees and high-profile executives, they required impeccable quality, fast turnaround, and leadership over contracted creative teams. Touchwood Creative brought me on as their lead photographer.
PROCESS
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Exclusive Photographer: Served as Penn Mutual’s exclusive destination photographer for 5 years under Touchwood Creative.
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Creative Direction: Led the entire event photo documentation process — developing the shot lists, style, and narrative approach for daily coverage.
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High-Pressure Execution: Photographed hundreds of images daily, then fully edited and delivered them by 6 AM the following morning for executive presentations, recaps, and marketing use.
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Team Leadership: Managed and coordinated local photographers and videographers at each destination, ensuring creative consistency despite different working styles.
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Event Scale: Covered a wide range of content — from large keynote addresses and black-tie galas to intimate breakout sessions, candid networking, and brand activations.
RESULTS
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Successfully delivered 5 years of high-pressure conference coverage, building long-term trust with Penn Mutual.
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Produced thousands of edited images overnight during each event, consistently meeting impossible deadlines without compromising quality.
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Helped Penn Mutual document, promote, and elevate multi-million-dollar events that reinforced their prestige and corporate excellence.
- Built Trust among Touchwood Creative and the Client.
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Demonstrated the ability to lead teams of creatives, direct talent, and manage production logistics across multiple destinations.
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Secured one of the most competitive and high-profile contracts in corporate photography, with Penn Mutual renewing the partnership year after year.
Prep & Planning
Event Layout & Stage Design Plan — Coordinated seating, staging, and backstage flow to maximize both experience and production efficiency.
SAMPLES BELOW BELONG TO TOUCHWOOD CREATIVE. Theses samples serve as a visual of event execution.