MENU

OVERVIEW

Legacy Church’s annual Trunk or Treat event draws more than 15,000 attendees across multiple campuses. On the day of the event, over $10,000 in equipment, candy, and supplies was stolen during a burglary just hours before doors opened. With thousands of families expected, the situation required immediate crisis management, communication strategy, and leadership.

CHALLENGE

 

  • Major theft discovered 4 hours before the event: candy, generators, and essential supplies stolen.

  • Anticipated 15,000+ attendees, meaning cancellation was not an option.

  • Required coordination with authorities, volunteers, and vendors under extreme time pressure.

  • Public perception and trust had to be preserved through clear communication.

 

 

RESPONSE

 

  • Immediately contacted and partnered with authorities, assisting with the investigation throughout the event.

  • Implemented a crisis response plan: mobilized all staff and volunteers (“all hands on deck”).

  • Deployed rapid logistics: teams scoured the city purchasing replacement candy, sourcing new generators, and partnering with local vendors for equipment.

  • Developed and delivered public statements across 10 campuses, live-streamed to ensure transparency and trust.

  • Served as spokesperson to local news broadcasts, shaping the narrative and highlighting resilience rather than loss.

  • Celebrated the dedication of staff and volunteers publicly, reinforcing morale and trust within the community.

 

 

Behind the Scenes of News Broadcast Interview

RESULTS

 

  • The event launched on time and without disruption, attended by more than 15,000 families.

  • Crisis communications were successfully managed, with positive media coverage highlighting the team’s resilience.

  • Public trust and reputation were strengthened, not damaged, due to transparency and strong leadership.

  • Volunteers and staff were empowered and celebrated for rising to the challenge, reinforcing culture and community spirit.

 

 

KEY TAKEAWAYS

 

  • Effective crisis communication and leadership under pressure ensured a successful outcome despite major setbacks.

  • Transparent communication with both media and community turned a potential reputational crisis into a story of resilience and teamwork.

  • Strategic mobilization of resources demonstrated the ability to problem-solve at scale, protect brand reputation, and preserve public trust.

 

 

IMAGES FROM EVENT

CONTACT
CALL
MEET
CONTACT
CALL
MEET
CLOSE
CONTACT
CALL
MEET