Role: Creative Director & Brand Consultant

Duration: 2018 – Present

I’ve led full-scale branding and rebrand projects across industries — from startups and restaurants to nonprofits. My work combined strategy, creative direction, and design execution to deliver complete brand systems that included logos, digital menus, murals, merchandise, and promotional campaigns. Each project was crafted to not only look great, but to connect with audiences, scale across platforms, and strengthen the organization’s identity.

CHALLENGE

Startups, nonprofits, and ministries often lack a clear brand identity that connects with their audience. I’ve led projects where the challenge was not only to create visuals, but to define the voice, identity, and experience of a brand in highly competitive or youth-driven spaces.

PROCESS

Brand Creation & Launch: Designed complete brand identities from scratch, including logos, typography, color palettes, messaging, and creative assets.
Rebrands: Led full-scale rebrands to modernize businesses while honoring their core values.
Cross-Platform Design: Developed social media graphics, websites, motion graphics, and digital menus to ensure consistent storytelling across platforms.
Experiential Branding: Brought brands to life in physical spaces through murals, signage, and merchandise.
Consultation & Strategy: Guided clients through vision and identity workshops, ensuring the brand reflected their goals and connected with their audience.
Flagship Projects:
Slab Society → Created a youth-focused identity from scratch, including logo, website, merchandise, and menu design, tailored to gaming and collectibles culture.
Amore & SA BBQ → Led total rebrands that included hand-painted mural logos, digital menu design, and promotional campaigns for customer engagement.

Full Brand Creation & Identity — Slab Society

RESULTS

Successfully launched multiple new brands that established credibility and built trust with audiences.
Led total rebrands for Amore and SA BBQ, including:
Hand-painted logo murals to bring the identity into physical spaces.
Digital menus designed for clarity and engagement.
Promotional campaigns that boosted visibility and customer connection.
For Slab Society, created a youth-focused identity that helped it stand out in the competitive gaming/collectibles market.
Produced work that scaled from digital campaigns to merchandise, signage, and live experiences, proving adaptability across mediums.
Revitalized struggling organizations through creative strategy and rebrand consultation, leading to renewed audience engagement and growth.

Re-Brand & Media Asset Samples

SA BBQ Promo

Created for their store front display.

BEFORE

Re-Brand Project

AFTER